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Goals
Fazoli's, a subsidiary of FAT Brands, has been serving Italian-American cuisine since 1988. Over the past few decades, the brand has grown to over 200 locations across 26 states, and is now the biggest quick-serve Italian chain in the United States.
To stay ahead of the QSR curve, Fazoli’s reached out to Kard, hoping their partnership could:
- Reel in a younger audience and keep them loyal customers for life.
- Drive more, higher order value purchases among their existing customers.
- Tap into their lapsed customer base, giving them a reason to come back to their neighborhood Fazoli’s.
Solution
To show the value Kard’s targeting could bring to Fazoli’s, Kard’s AM team developed a trial campaign with offers that:
- Gave customers a flat, 4 percent cash back per transaction.
- Displayed in multiple banking apps popular with Gen Zers and Millennials (like Varo):
Results
With Kard’s first-party data, Fazoli’s targeted a more tech-savvy demographic, giving them cash back in their pockets for stopping by. And it worked.
This Kard campaign drove over $530k in sales, with over 6,000 offer redemptions per week — mostly from newcomers. 81% of campaign redemptions were from people who hadn’t eaten at Fazoli’s before.
With this first campaign under its belt, Fazoli’s is continuing to grow its rewards and CLO program. Kard’s first-party data will be useful in this effort (and in other go-to-market strategies), showing Fazoli’s where else their customers like to eat and shop, what they typically spend, and when they spend the most.
And Kard’s AM team is also eager to onboard the Fazoli’s team to new Kard features as they roll out, such as:
- Rewards points
- Click-to-boost offers
- Progression milestones
- Location-driven notifications
