Goals
Our client had been a staple brand for decades. To continue growing and engaging an increasingly digital (and highly valuable) audience, their marketing team partnered with Kard to launch a transaction-based rewards program with offers that would:
- Market the brand across modern debit and credit card issuers.
- Drive proven, profitable purchases with Kard’s pay-for-performance model.
- Catch the attention of Gen Z & Millennial customers and build long-term loyalty with that audience.
Solution
To give the client a taste of what Kard’s platform could do, our AM team helped our client set up a three-month campaign to run through Q3 with offers that were:
- Single-use, meaning they could only be redeemed once
- A flat percent cash back per transaction
Results
In just three months, the brand increased their week-over-week revenue by a remarkable 167% percent. And they didn’t have to take a huge budget hit to achieve it — their ROAS for the campaign was $20:1.
Beyond these impressive results, they also saw:
- A 2% increase in average order value
- A dramatic increase in in-store purchases at previously underperforming locations
But the growth’s not stopping there.
Kard is thrilled to continue working closely with the client team as they expand their use of transaction-linked offers. In the coming months, our AM team is helping the brand target college students across 800+ campuses via Kard’s issuer partner, BMTX, running a similar cash back campaign.
They’re also planning additional follow-up offer campaigns through Kard that are projected to yield a 96% increase in monthly revenue.
The brand is also investing in Kard’s reporting, working with the AM team to design custom impact reporting, giving them a pulse on customer behavior and loyalty. Part of that will be gaining further insight into consumer behavior using Kard’s first-party transaction data, including:
- Where else the brand’s customers are shopping
- What they’re purchasing
- When they typically buy
