Background
Kard is a transaction-linked offers platform that helps banks, fintechs, and card issuers build unique and customizable loyalty programs. Through partnerships with banks and card issuers, Kard provides Banyan platform merchants and advertisers access to exclusive Gen Z and Millennial audiences, driving brand spending.
For this campaign, Kard leveraged Banyan's SKU-data infrastructure platform to deliver more targeted and effective card-linked offers to new and lapsed drugstore shoppers through Kard's dozens of bank and fintech partners.
Goals
- Target new-to-retailer shoppers and lapsed shoppers
- Reward in-store spend
- Avoid rewarding restricted and/or margin-sensitive category purchases such as alcohol, tobacco, gift cards, and prescriptions, etc.
Results
- The high earn rate with exclusions for select sensitive items delivered 14.0x gross ROAS (industry benchmark of 4x)
- Healthy engagement of harder-to-reach younger adults
- Improved campaign profitability for retailers by excluding sensitive category items
“This SKU-data powered offer from this drug store brand is an example of how our Kard platform is empowering merchants to deliver high-value rewards to consumers, and giving them the data they need to tailor offers and target even more effectively.”
Ben Mackinnon, Founder & CEO of Kard
“The ability to target tailored offers to new shopping audiences and precisely understand the offer’s impact on sales is a powerful unlock for our business.“
Media Strategy & Planning at Shared Drugstore Client
“This Kard collaboration exemplifies how Banyan’s receipt data platform seamlessly drives transformative change in the card-linked offer channel. Greater offer design flexibility and sales attribution clarity is bringing increased merchant investment, and greater offer variety for offer platforms.“
Jehan Luth, Founder & CEO of Banyan
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